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<\/p>\nRecently, market research institutions released the 2023 global and Chinese smartphone market reports.
\nData shows that Apple won the first place in double rankings!
\nLet\u2019s look at the global market first.
\n2023 will be the worst year for the global smartphone market in 10 years.
\nThis year, global smartphone shipments reached 1.17 billion units, a year-on-year decrease of 3.2%.<\/p>\n
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The decline in shipments in the entire market means that competition among mobile phone manufacturers has become more intense.
\nThe biggest change is that Apple surpassed Samsung for the first time and took the number one position in the world.<\/p>\n
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\nSpecific to the data, Apple\u2019s annual shipments were 234.6 million units, making it the only manufacturer among the top three to achieve positive growth.
\nRelatively speaking, the shipments of Samsung, Xiaomi, and OPPO have declined to varying degrees.
\nAmong them, Samsung suffered the most severe decline, finally losing its No. 1 spot in the world after 13 years.
\nThis is mainly because Samsung faces erosion from Chinese manufacturers in the mid- to low-end market and has to deal with competition from Apple in the high-end market.
\nThe rapid growth of Chinese manufacturer Transsion also confirms this point.
\nCompared with 2022, Transsion shipped 94.9 million units, a year-on-year increase of 30.8%, ranking among the top five in the world for the first time.
\nAgainst the backdrop of declining global shipments, Transsion is grabbing the business of other Android phone manufacturers, including Samsung.
\nThe mobile phone market is in hot and cold conditions around the world, and China\u2019s smartphone market sales are also shrinking.
\nStatistics from CBI show that the activation volume of China\u2019s smartphone market in 2023 will be 270 million units, which is lower than that in 2022.
\nIn the Chinese market, Apple also won the first place.
\nAlthough the reputation of iPhone in the domestic market is not as good as before, sales are still very strong.<\/p>\n
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\nEspecially in the fourth quarter, after Apple released new products, it promoted trade-in activities and enjoy-now-pay-later services, which greatly increased sales.<\/p>\n
Although Samsung lost its number one position, it should be noted that this was achieved on the premise of losing most of the Chinese market.
\nNot only did Apple take first place in both categories, this achievement was even more rare considering its high average price.
\nLooking at the global market, the top five leading manufacturers account for nearly 70% of the market share, and there is still a trend of further concentration.<\/p>\n
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The reason why Transsion has been able to achieve explosive growth of more than 30% is because the “King of Africa” is moving out of Africa and conquering emerging markets such as Southeast Asia, South America and the Middle East.
\nIn the third quarter of last year, more than 70% of Transsion’s smartphone revenue came from regions outside Africa.
\nThe domestic market is too large, and emerging markets have great potential.<\/p>\n
Although Apple has won the first place in the Chinese mobile phone market, if you look closely, you will find that the gap between the top five is not big.
\nApple only has 0.4% more market share than second-placed vivo, and 1.1% more market share than third-placed OPPO.
\nThe major manufacturers are fighting hand-to-hand, and the number one spot may change hands at any time.
\nIt is worth noting that in the high-end smartphone market, Apple\u2019s market share is declining, while the market share of domestic manufacturers is increasing.<\/p>\n
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\nIn 2024, we look forward to Huawei\u2019s return as the king.<\/p>","protected":false},"excerpt":{"rendered":"
Preface Recently, market research institutions released the 2023 global and Chinese smartphone market reports. Data shows that Apple won the<\/p>","protected":false},"author":7,"featured_media":12064,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,1],"tags":[],"class_list":["post-12055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-industry-news"],"yoast_head":"\n